Thursday, 8 July 2021, 4:49 pm
oOh! has announced that it will increasingly focus on and
leverage the unrivalled scale of its core Out of Home media
business, as part of its strategy to capitalise on future
growth opportunities.
This will involve a renewed
focus on making its customers’ brands unmissable and
realising the full potential of its diverse assets, which
comprise the largest Out of Home network in Australia and
New Zealand.
As market leader, oOh! aims to help grow
Out of Home as a category by showcasing the creative power
and effectiveness of the medium to deliver mass-reaching,
unmissable, audience-led campaigns for