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Pedigree puts real dogs from local shelters at the centre in new Adoptable campaign via Colenso BBDO and Nexus Studios – Campaign Brief

Pedigree puts real dogs from local shelters at the centre in new Adoptable campaign via Colenso BBDO and Nexus Studios – Campaign Brief
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New zealand generalNew zealandFabio alingsMehgan reckerMedia agencyParty dataNexus studiosSimon vicarsEssence mediacomHyper media

Pedigree Launches AI-Powered Ad Initiative To Give All Dogs A Home, Via Colenso BBDO & Nexus Studios

Pedigree Launches AI-Powered Ad Initiative To Give All Dogs A Home, Via Colenso BBDO & Nexus Studios
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Pedigree adopts AI to give glow ups to shelter dog ads

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.

New zealandFabio alingsDive briefPet homelessnessGlobal brand vice president fabio alingsBrand strategyRad techMarketing tech

PEDIGREE® Uses AI To Put Adoptable Shelter Dogs At Centre Of Global Advertising

Worldwide, 12 million dogs are in shelters waiting for their forever home, yet many do not get that chance, and the problem is reaching critical levels. Research suggests that the quality and characteristics of shelter dog photos, such as floppy .

New zealandBianca malcolmFabio alingsVegard myklebustParty dataStudios technical directorFirst party dataAnimal welfare

PEDIGREE® uses AI to put adoptable shelter dogs at centre of global advertising

PEDIGREE® uses AI to put adoptable shelter dogs at centre of global advertising
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