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How Old-School Basketball Sneakers Became the Hottest New Shoes

Basketball shoes are a constant in the sneaker world, but the kind of hoops shoe that makes noise has grown a little stale. There are the monthly Air Jordan sell-outs, of course, and the occasional performance sneaker that still manages to make some noise (shouts to Kyrie Irving’s Spongebob collection). But the hottest releases happening these days lean far more in the direction of Yeezys, Travis Scott collabs, and Nike Dunks than to old-school hoops retros like the Nike Air Raid or CB ‘94. That looks to be changing. While old-school basketball sneakers getting the occasional rerelease here and there is no new thing, the return of a handful of forgotten silhouettes suggests a sort of critical mass for the trend. New Balance, Reebok, and Adidas are digging into their archives to bring back some vintage basketball silhouettes we haven’t seen in a while. These aren’t just one-off retros, either most look to be key pieces in each brand’s plans for the year. By the looks of t

The untold story of how StockX became a $2 8 billion company in just 5 years

StockX StockX raised $275 million in December that values the sneaker marketplace at $2.8 billion. Sources tell Insider that a public offering could happen as early as this year.  Cofounder Greg Schwartz describes the journey from zero to profits helped by billionaire Dan Gilbert. On a Friday evening in March, 2015, StockX cofounder and chief operating officer Greg Schwartz was faced with a life-altering decision. Stay in Detroit to build a new startup with billionaire investor Dan Gilbert. Or, sell his company and move to San Francisco. At the time, Schwartz was the co-founder of UpTo Inc., a social networking app that was funded by Gilbert s Detroit Venture Partners. After a few years of trying to scale the business, Schwartz was ready to call it quits when Gilbert called him to meet in person.

Nike Air Max s market share on StockX soared 800% since 2016

Nike Air Max s market share on StockX soared 800% since 2016 Reggie Wade © Provided by Yahoo! Finance The authenticating room for sneakers is viewed at Stock X on January 10, 2018 in Detroit, Michigan. This bag was sold for $1200 USD and the money will be refunded to the seller. StockX is a live auction site for resale of high-end sneakers, handbags, streetwear and watches. StockX experts authenticate items sold through their site. (Photo: JEFF KOWALSKY/AFP/Getty Images) In 2016 StockX opened shop as “the world’s first stock market for things.” A place where folks could sell or bid on coveted items such as handbags, collectibles, and of course sneakers lots and lots of sneakers. As the company celebrates its fifth anniversary, sneakers are undoubtedly its biggest draw. StockX co-founder and COO Greg Schwartz and StockX senior economist Jesse Einhorn spoke to Yahoo Finance about just how much the marketplace and the secondary sneakers industry has chang

Dunk Delirium: How a Nike Classic Became the Hottest Trainer in the World… Again

Nike Along with dark web fentanyl, the Loch Ness Monster and an honest man, it can be hard to find a pair of Nike Dunks in this current climate. Thanks to collaborations with modern cultural powerhouses like Off-White, Travis Scott and. Ben & Jerry’s, and a sustained period beneath the hype spotlight that has reached an apparent apotheosis, the £90 Nike classic has become a hot, and scarce, commodity. Dunks go for hundreds, and sometimes even thousands, on resale platforms such as StockX causing would-be buyers to have very public meltdowns on social media when a raffle doesn’t go their way.

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