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According to Sustain, current bread regulations are not strict enough and cause transparency issues.
An answer given by a Department Undersecretary during a Q&A hosted by Sustain has sparked controversy among the baking industry.
In the alliance for better food and farming’s annual conference, Sustain’s deputy Chief Executive, Ben Reynolds, put part of the Real Bread Campaign’s long-standing Honest Crust Act proposal to Victoria Prentis, the Parliamentary Under Secretary of State at the Department for Environment, Food and Rural Affairs (Defra).
He said: “Clarifying definitions on bread labelling of products such as sourdough and wholegrain could unlock a real boon for smaller bakers, and with it thousands more jobs. Is this something that Defra might consider as a low-cost option to help consumers and boost enterprise?”
Real Bread Campaign disappointed with UK government’s stance on loaf labelling laws
UK shoppers need better protection from incomplete labelling and unscrupulous marketing , according to the Real Bread Campaign. Pic: GettyImages/diego curvo Parliamentary Under Secretary of State Victoria Prentis said the Department for Environment, Food and Rural Affairs (Defra) is currently not considering the inclusion of sourdough or wholegrain definitions in the Bread and Flour Regulations.
Real Bread Campaign coordinator Chris Young said Defra’s perspective is akin to a
“real kick in the teeth” for the hundreds of independent bakers who help to feed the nation. The organisation has been lobbying for legal definitions and the introduction of the Honest Crust Act since 2015.