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Lidl is forced to rebrand one of its sourdough loaves after being accused of misleading customers with sourfaux in fake bread row

The Sourdough Rye Crusty Bloomer is now called the Crusty Wheat and Rye Bloomer after a customer complained in June that the sourfaux was made from 56 percent wheat flour.

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Lidl forced to rename bread after being accused of misleading customers

The Real Bread Campaign argued that the Lidl “Sourdough Rye Crusty Bloomer” contains yeast, which is not traditionally found in sourdough

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Lidl forced to rename bread after complaints and shoppers rage it s inappropriate

Lidl forced to rename bread after complaints and shoppers rage it s inappropriate
birminghammail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from birminghammail.co.uk Daily Mail and Mail on Sunday newspapers.

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Lidl drops the word sourdough from ISB loaf | News

Lidl drops the word sourdough from ISB loaf | News
bakeryinfo.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bakeryinfo.co.uk Daily Mail and Mail on Sunday newspapers.

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Lidl renames loaf of bread following sourfaux complaint | News

Lidl renames loaf of bread following sourfaux complaint | News
thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.

United kingdomChris youngAssociation of bakery ingredient manufacturersReal bread campaignSourdough rye crusty bloomerCrusty wheatRye bloomerTrading standardsCrusty rye bloomerRye bloomerBread campaignHonest crust actBaking industry awardsBakery retailerBakery ingredient manufacturers