The Value of Building Organic Streaming Service Offerings
Learn more about OTT audience-building at Streaming Media East.
See complete videos and other highlights from Streaming Media West Connect on Streaming Media s YouTube channel.
Read the complete transcript of this video:
Allan McLennan: Is it better to build an organic service offering that puts out and establishes the overall base of the viewer of your market or is it something to actually go forward and get the funding to be able to build an overall service prior to having advertisers support, subscription support? Which is the better goal in building a service that viewers want?
The State of VOD Monetization
Learn more about VOD monetization at Streaming Media East.
See complete videos and other highlights from Streaming Media West Connect on Streaming Media s YouTube channel.
Read the complete transcript of this video:
Eric Schumacher-Rasmussen: Since it is very much an alphabet soup when it comes to monetization, I m just going to share a real quick slide here so that we can sort of set the terms, even though some of the terms might be debatable, as to who falls into what category. But as we go down the list SVOD, subscription-based video on demand; AVOD, ad-based; FAST, free ad-supported TV, typically live linear TV; transactional video on demand, whether that s rental or purchase, a relatively new term. And there may have been a new term since last night that I haven t picked up on. PVOD, premium video on demand for first run, theatrical releases like Trolls world tour and Milan. And then there, of course, are hybrid and tribrid
The State of VOD Monetization
Learn more about VOD monetization at Streaming Media East.
See complete videos and other highlights from Streaming Media West Connect on Streaming Media s YouTube channel.
Read the complete transcript of this video:
Eric Schumacher-Rasmussen: Since it is very much an alphabet soup when it comes to monetization, I m just going to share a real quick slide here so that we can sort of set the terms, even though some of the terms might be debatable, as to who falls into what category. But as we go down the list SVOD, subscription-based video on demand; AVOD, ad-based; FAST, free ad-supported TV, typically live linear TV; transactional video on demand, whether that s rental or purchase, a relatively new term. And there may have been a new term since last night that I haven t picked up on. PVOD, premium video on demand for first run, theatrical releases like Trolls world tour and Milan. And then there, of course, are hybrid and tribrid