Sofia Hernandez, TikTok s global head of business marketing, declared that TikTok had gone from "being viral to vital" for businesses. The company s executives introduced new tools for running ads against trends and events like the Summer Olympics in Paris.
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Inside the Solve for the Clash Between Traditional TV and Digital Advertising
Columnist Tim Natividad on an old-school strategy for the streaming environment
Sujean Gahng for Adweek March 15, 2021
Editor’s Note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Tim Natividad discusses how he is responding to the growing number of performance-oriented and DTC brands that want to buy TV audiences. Below, in his own words, he discusses how he’s approaching the need with more precision than standard demo targeting.
Roku-tim-natividad
Columnist-network
Tim-natividad
ரோகு-நேரம்-நதிவிதத்
கட்டுரையாளர்-வலைப்பின்னல்
நேரம்-நதிவிதத்