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NACS Marketing Leadership Program at Kellogg

The NACS Marketing Leadership Program is designed for mid to senior level marketing executives looking to enhance their knowledge in topics such as branding, consumer experience and analytics.

Right-wing coffee companies want to make coffee great again

Right-wing coffee companies want to make coffee great again Vox.com 7 hrs ago © Conservative Grounds Facebook Conservative Grounds in Florida appeals to coffee-drinking Trump fans. Cliff Gephart doesn’t drink coffee, but he didn’t let that stop him from opening Conservative Grounds last year. You can find his first coffee shop at the end of a Tampa Bay area strip mall, across the parking lot from an Arby’s. The store’s decal lays out the offerings inside: “COFFEE, DONUTS, PASTRIES,” and of course, “PATRIOTISM”; The slogan underneath the logo reads, “The RIGHT COFFEE FOR AMERICA.” The interior looks surprisingly cozy; Conservative Grounds has a homey blackboard menu, a smattering of wooden supper chairs, and an overflowing bounty of MAGA merch. Presidential portraits of both Donald Trump and Ronald Reagan gaze over from the rightmost wall, and cardboard standees of the most recent former First Couple beckon toward a selfie-ready re-creation of the Ova

Trump fans are coming for Starbucks with conservative coffee companies

This story is part of a group of stories called Cliff Gephart doesn’t drink coffee, but he didn’t let that stop him from opening Conservative Grounds last year. You can find his first coffee shop at the end of a Tampa Bay area strip mall, across the parking lot from an Arby’s. The store’s decal lays out the offerings inside: “COFFEE, DONUTS, PASTRIES,” and of course, “PATRIOTISM”; The slogan underneath the logo reads, “The RIGHT COFFEE FOR AMERICA.” The interior looks surprisingly cozy; Conservative Grounds has a homey blackboard menu, a smattering of wooden supper chairs, and an overflowing bounty of MAGA merch. Presidential portraits of both Donald Trump and Ronald Reagan gaze over from the rightmost wall, and cardboard standees of the most recent former First Couple beckon toward a selfie-ready re-creation of the Oval Office in the back. Donald Trump Jr. even paid the store a visit and recorded a video that now rests on the Conservative Grounds websit

Moderna mafia? Pfizer pham? Vaccine rivalries are forming online

Architect’s Sister/Etsy This story is part of a group of stories called In Nathalia Vega’s Etsy shop, she sells three T-shirts designed to look like makeshift, rec-league softball jerseys: One is red and emblazoned with the words, “Team Moderna.” Another is baby blue and reads, “Team Pfizer.” And a third is maroon, printed with “Team Johnson & Johnson.” Each sells for $17.45, and features a gigantic number “21” below the inscription, signaling the hopeful future of our new, freshly immunized year. “I got the vaccine, and the first thing I get asked by people who have it is, ‘Which one?’” says Vega, in an email to Vox. “The response is either ‘Me too!’ or, ‘I got a different one.’” She, like many other vendors on Etsy, has been printing these shirts for barely a week when we speak, and already has made over 30 sales without much of an advertising effort. “It’s definitely something people are searching for. I get daily orders at th

Ice-T Tide Commercials Bring New Spin Cycle to Laundry Ads

Ice-T Tide Commercials Bring New Spin Cycle to Laundry Ads Brian Steinberg, provided by FacebookTwitterEmail Now he’s working to help Tide clean up some of TV advertising’s most well-worn elements. More from Variety Most ads for laundry detergent and other wash-and-dry accoutrements have relied for decades on the same themes. Someone pours a cup of blue liquid on a stained piece of clothing, and after a simulated wash and rinse, the garment comes out looking spotless and new. But in a new campaign that Tide parent Procter & Gamble hopes will have many cycles, Ice-T and professional wrestler “Stone Cold” Steve Austin have something more grandiose to offer.

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