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Will Amazon's New Hair Salon Impact the Hair-Care Industry?

Will Amazon's New Hair Salon Impact the Hair-Care Industry?
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Meet 'Shatush' - a clever new way to cover greys for a subtle sunkissed effect

Meet Shatush - a clever new way to cover greys for a subtle sunkissed effect Want to brighten up your hair naturally in less time than traditional highlights? Then this could be for you 3 June 2021 • 5:12pm Remember the 80 s when highlighting was done by pulling skinny strands of hair through a rubber cab before dousing them with peroxide? Thankfully the cap was short lived as foils became a less destructive way to lighten and brighten tired-looking locks.  Well, now there s a new smart hair colouring technique called Shatush, pioneered by colourist, Dominico Casella at Neville Hair & Beauty.  While foils are still the mainstream way to highlight hair, the end result can sometimes appear stripey and old fashioned. Shatush, however, is a free-hand method, similar to Balyeage, that highlights hair in the places the sun naturally hits for a childlike hair glow.

Interactive mirrors and digital walls: how technology is changing the way we shop

SHARE Technology has made long strides in the fashion industry; we now live in an age of virtual runway shows and CGI models. It was inevitable that hi-tech gizmos and hacks would trickle down to the level of average consumers, forever altering the way they shop. Leading the charge in the UAE is Adidas. When the German shoemaker announced the opening of the region’s first flagship store, expectations were justifiably high. However, when the 16,000-square-foot space opened its doors in The Dubai Mall in the middle of March, the results were astonishing. Bristling with technology and putting the customer front and centre in every aspect of the store, it not only looked dazzling, but also revealed a totally new shopping experience.

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