Winning Requires Superior Business Crisis Planning
Need to build on flexibility and agility as strategic advantages, while being bolder and less risk-averse
Illustration by Raj Verma
Almost four decades in the consumer products industry, with the most recent seven years running India s leading beverage alcohol company through the turbulence of the Highway Ban , demonetisation and GST, I have had my fair share of excitement and a few battle scars - but none has presented the unparalleled test of leading through a crisis, as in the year just gone by.
Business As Usual
When the news of Covid-19 in China started percolating in early 2020, we were already faced with the headwinds of a slowing economy and soft category growth. But, in an industry where dealing with issues is an everyday way of life, adopting a business as usual mindset came naturally to us, and so we continued to run our business without being overly concerned. It was when the lockdown came into effect in Marc