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DALLAS, March 5, 2021 /PRNewswire/ Avocados From Mexico BB #:371130, the No. 1 selling brand of avocados in the U.S., today unveils Avocado Nation, a multi-area platform powered by Artificial Intelligence that allows AFM to leverage its consumers’ content preferences to deliver highly personalized experiences.
Inside Avocado Nation, avocado fans everywhere can access entertaining videos by AFM’s premier content partners; get fitted with AFM’s debut sportswear collection; and, for the first time ever, earn rewards for purchasing avocados through AFM’s new loyalty program.
Further cementing themselves as innovators in produce marketing, AFM will use their Consumer Data Platform (CDP) as the core of Avocado Nation to analyze all interactions within the platform and personalize engagement per content type, per individual consumer.