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Avocados From Mexico Launches Clothing Line
Fueled by high-demand for similar green garb, the produce nonprofit s new Avocado Nation program incorporates apparel.
By
Maria Hieber
Published in
Business & Economy
April 20, 2021
9:30 am
What local nonprofit Avocados From Mexico’s head of marketing Ivonne Kinser calls an avocado “fever” has recently led the company into new territory with the launch of a rewards program and clothing line.
Googling “avocado-related clothing and products” results in millions of hits everything from avocado-themed bedding, shoes, and toys. Searching just within Amazon brings up more than 40,000 results.
Ivonne Kinser
Irving-based AFM, which represents thousands of avocado growers and 62 packers and holds 90 percent market share, wanted to capitalize on this demand. Due to its connection with the U.S. Department of Agriculture, it cannot create monetized programs. So, selling avocado garb was out of the question. Instead, the team crea
Dive Brief:
Avocados From Mexico (AFM) is launching a multichannel campaign to urge people to celebrate Cinco de Mayo with guacamole. The Thank Guac It s Cinco effort includes TV spots, partnerships with Bud Light, NatureSweet Tomatoes and retailers on in-store displays, and a digital hub that gives people a chance to win prizes, per an announcement.
The #TGICinco digital hub has a Guac Style Analyzer to help people find the best guacamole recipe based on a personality test. People who share their results on social media using the #TGICinco hashtag for a chance to win prizes from AFM, which is a unit of the Mexican Hass Avocado Importers Association (MHAIA).
Avocados From Mexico expands partnership with Mexican artist Thalia Sodi, launches Avocado Nation Studios – Produce Blue Book producebluebook.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from producebluebook.com Daily Mail and Mail on Sunday newspapers.
Avocados From Mexico Expands Partnership With Iconic Mexican Artist, Thalia Sodi, With Launch Of Avocado Nation Studios
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DALLAS, March 17, 2021 /PRNewswire/ Avocados From Mexico (AFM), the No. 1 selling brand of avocados in the U.S., today announces the launch of Avocado Nation Studios, the latest digital innovation from AFM which employs data intelligence to offer predictions, recommendations and personalized content tailored to each viewer. Featuring exclusive videos created by a network of content creators, the platform provides fresh and fun ways to engage with the brand.
Thalia Sodi, the global superstar singer, songwriter, author and entrepreneur will partner with AFM once again for a brand-new campaign titled, Salud, Ejercicio y Grasas Buenas con Thalia, meaning Health, Fitness & Good Fats with Thalia. Thalia s Spanish channel will be centered around health, wellness and ways to incorporate the heart-healthy fruit