The campaign by Lowe Lintas positions it as a brand that partners with its users during the everyday moments of their lives and not just reserved for those special moments
Lowe Lintas makes up a spirited campaign for Blue Heaven Cosmetics adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Blue Heaven Cosmetics celebrates every Indian women through O! Beauty Beauty! ANI | Updated: Feb 19, 2021 12:27 IST
New Delhi [India], February 19 (ANI/BusinessWire India): Blue Heaven Cosmetics, one of the most popular cosmetic brands among the Indian masses, has recently released an advertising campaign.
The integrated campaign attempts to re-set the usual codes of the make-up category.
For over four decades, Blue Heaven Cosmetics has been revolutionising the decorative cosmetics space and has led the charge to make beauty accessible to the Indian masses. Brands in this category often try appealing to the glamorous side of people and sets unattainable beauty standards.