Ford Launches Blue Advantage Used Car Buying Experience
Last quarter Ford launched its new Blue Advantage used car buying service, in an attempt to turn clicks into sales for its Ford dealers. Ford promises an excellent experience on its Blue Advantage cars, and the service includes cars from other marques. Dealers have signed up in droves.
Launched in February, Ford worked in conjunction with Autotrader to debut its new used car platform. Essentially a Ford storefront with Autotrader wiring underneath, the format will look familiar to anyone who’s shopped Autotrader in the past 10 years.
Cars listed on the Blue Advantage site are available at Ford dealers who have signed up with Ford to offer the service. Used cars are inspected by technicians at the dealership, and have additional warranty coverage from Ford like a standard CPO car. Gold Certified cars must be of Ford branding, six years or younger, and have less than 80,000 miles. Gold cars receive a 172-point inspection, and
Ford Blue Advantage Used Car Platform Goes Live
Photo: Ford
During February’s NADA Show, Ford Motor Company launched its online portal for used car sales. Ford Blue Advantage is now live, offering shoppers a more comprehensive platform for perusing pre-owned vehicles offered through local Ford dealers.
“We can now connect the right shopper to the right pre-owned Ford vehicle faster than ever,” said Andrew Frick, vice president, U.S. marketing. “Providing a great digital experience is paramount today, but we know customers still want to touch, smell, and feel a vehicle before they buy it. Ford Blue Advantage offers the best of both worlds, enabling customers to shop online or come into a dealership, or a combination of both.”
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TACH s Take: Opportunity Missed. This new offering presented Ford the opportunity to really help its dealers and their customers. Ford s market power and data know how offered
it the ability to become THE honest and unquestionable used car valuation authority.but no!
When buying a used car or trading for a new one.it s still Buyer Beware.
So instead of becoming THE Honest Alternative to the traditional screw the buyer used car dealer tools,