Ford Launches Blue Advantage Used Car Buying Experience
Last quarter Ford launched its new Blue Advantage used car buying service, in an attempt to turn clicks into sales for its Ford dealers. Ford promises an excellent experience on its Blue Advantage cars, and the service includes cars from other marques. Dealers have signed up in droves.
Launched in February, Ford worked in conjunction with Autotrader to debut its new used car platform. Essentially a Ford storefront with Autotrader wiring underneath, the format will look familiar to anyone who’s shopped Autotrader in the past 10 years.
Cars listed on the Blue Advantage site are available at Ford dealers who have signed up with Ford to offer the service. Used cars are inspected by technicians at the dealership, and have additional warranty coverage from Ford like a standard CPO car. Gold Certified cars must be of Ford branding, six years or younger, and have less than 80,000 miles. Gold cars receive a 172-point inspection, and include a comprehensive limited warranty for 12 months or 12,000 miles, along with a seven-year, 100,000-mile powertrain warranty.