Naked Wines revenue grows as online booms
July 16th, 2021
Naked Wines Australia has announced an increase in local sales, totalling $84.2 million for the year ending 29 March 2021, up by 42%.
This sees the Australian results sitting in line with the company’s global results achievements. These results have been driven by evolving consumer purchasing behaviours, catalysed by the pandemic; with customers creating an online shopping boom whilst at the same time more deeply examining the impact of every dollar they spend, with a strong purchasing stance to support local businesses and communities – along with retention and repeat purchasing sitting at a new high.
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Wines left on the vine from China have a new home at Naked
July 8th, 2021
In December 2020, post the China wine tariff hike, Naked Wines made a commitment to the independent wine industry to honour all of its current contracts, continue delivering fair prices to winemakers and customers, and a $5 million recuse fund to support winemakers hit hard.
The rescue campaign for the industry, called ‘Stop the Squeeze’, has now delivered its funding to independent Australian winemakers and the results are ready for wine consumers to enjoy.
Well-known independent winemakers such as Leighton Joy (Pyren Vineyard), Hamish Maguire (Shottesbrooke Wine), and Jason Schwarz (Schwarz Wine Company) are part of a group of 11 benefactors, that as a result of being a part of the program are now able to redirect wines no longer financially viable to be sent to China, back into the glasses of Australian wine lovers.
Naked Wines announces rescue fund for independent producers hit by China tariffs
December 11th, 2020
Image: Naked Wines Australia managing director, Alicia Kennedy
Naked Wines has announced a $5 million Rescue Fund to help support Australian independent winemakers who are set to take the hardest hit from China’s wine tariff hikes.
The direct-to-consumer company called on winemakers, retailers and consumers to unite to ‘Stop the Squeeze’ on Australia’s independent winemaking community, and announced a new fund and commitments to support quality local independent winemakers and growers.
Managing director of Naked Wines Australia, Alicia Kennedy, said around 15 percent of Naked Wines’ local independent winemakers – plus a much larger ecosystem of growers, bottlers, employees and community – would be affected by China’s tariff hikes, with Australia’s independent winemakers likely to be the most impacted yet least resourced to endure the struggles ahead.