Naked Wines announces rescue fund for independent producers hit by China tariffs

Naked Wines announces rescue fund for independent producers hit by China tariffs
December 11th, 2020
Image: Naked Wines Australia managing director, Alicia Kennedy
Naked Wines has announced a $5 million Rescue Fund to help support Australian independent winemakers who are set to take the hardest hit from China’s wine tariff hikes.
The direct-to-consumer company called on winemakers, retailers and consumers to unite to ‘Stop the Squeeze’ on Australia’s independent winemaking community, and announced a new fund and commitments to support quality local independent winemakers and growers.
Managing director of Naked Wines Australia, Alicia Kennedy, said around 15 percent of Naked Wines’  local independent winemakers – plus a much larger ecosystem of growers, bottlers, employees and community – would be affected by China’s tariff hikes, with Australia’s independent winemakers likely to be the most impacted yet least resourced to endure the struggles ahead.

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