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Experte über Takko, Primark und New Yorker: Reine Textildiscounter werden es schwer haben, zu überleben
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In terms of our sustainability ambitions and work, last year made it even more clear that sustainability is one of our core pillars, said Joakim Levin, CEO of Nudie Jeans
Ethical jean maker Nudie Jeans says it is confident its long-term focus on sustainable services gives it an upper hand in the market post-Covid-19.
Nudie Jeans recently published its 2020 Sustainability Report in which it highlighted some of its sustainability achievements in the last year.
Ranked as Fair Wear Foundation leaders for the seventh consecutive year
Produced 98.6% sustainable products (containing at least 70% sustainable fibres)
Reached a new level of product transparency where it showed all tiers of the supply chain in its WI20 collection
Übermorgen – die Nachhaltigkeits-Kolumne: So fair oder unfair ist Mode heute
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Fair fashion is about fundamental rights An independent not-for-profit foundation, the Netherlands-headquartered Fair Wear s mandate is to work for a world where workers in the garment industry realise their rights to safe, dignified, properly paid employment. Claiming independence with a multi-stakeholder tripartite board in which business associations, trade unions and (labour) NGOs are equally represented, Fair Wear has been working actively since the outbreak of the pandemic to guide brands on issues related to responsible purchasing practices, loss of jobs, wage guidance, and ensuring safe workplaces. Fair Wear is working with 140+ member brands and it engages directly with factories, trade unions, NGOs and governments to find answers to problems which many could think are unsolvable.
Extinction Rebellion demonstrators at Paris Fashion Week in September
Credit: Getty
Ethical shopping should be getting easier, as awareness grows of fashion’s toxic impact and the industry responds to urgent calls to do better. But with everyone keen to hitch a free ride on the sustainability bandwagon, it can be hard to know who to trust.
From premium labels to some of fast fashion’s worst offenders, brands are out to pull the wool over shoppers’ eyes with claims – whether fraudulent, misleading or wildly exaggerated – to persuade us they’re more ethical than they are. Buzzwords like ‘conscious’, ‘eco-friendly’, ‘clean’ and ‘responsible’ can be bandied about freely without stats to back them up, while token gestures can be spun into PR noise that drowns out the truth.
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