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Nudie Jeans confident green focus will boost market position

In terms of our sustainability ambitions and work, last year made it even more clear that sustainability is one of our core pillars, said Joakim Levin, CEO of Nudie Jeans Ethical jean maker Nudie Jeans says it is confident its long-term focus on sustainable services gives it an upper hand in the market post-Covid-19. Nudie Jeans recently published its 2020 Sustainability Report in which it highlighted some of its sustainability achievements in the last year. Ranked as Fair Wear Foundation leaders for the seventh consecutive year Produced 98.6% sustainable products (containing at least 70% sustainable fibres) Reached a new level of product transparency where it showed all tiers of the supply chain in its WI20 collection

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