Xiaomi fires up new PR agency partnership for HK market Details
Xiaomi Hong Kong has handed Flare Communications Group a one year communications contract. The agency will provide strategic counsel, PR, social and influencer integrated services to amplify brand awareness, optimise visible presence among local and regional communities to build relatable and engaging content.
Building on Xiaomi’s reputation in technology and smart gadgets, Flare will continue to reinforce Xiaomi’s leadership role in the industry, as well as to enrich its lifestyle image in all round aspects. Flare’s service will be effective on 15 July 2021 onwards. Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. With an equal emphasis on innovation and quality, Xiaomi pursues high-quality user experience and operational efficiency.
Ogilvy Singapore lands Silver in Cannes Brand Experience & Activation Lions; In addition 4 Bronze Lions were awarded to Asia
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Xiaomi starts replacing Mi Home Store branding with new logo
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Architecture studio MAD has designed a three-venue civic centre in the city of Jiaxing, China, that will be topped with a continuous roof that has the form of a tarpaulin being blown in the wind, according to the studio.
Located near the canals of the historic South Lake and alongside the city s largest park, the Jiaxing Civic Center will contain three buildings organised around a 6,000-square-metre lawn.
Top: the Jiaxing Civic Centre was designed by MAD. Above: the building will have an undulating roof A civic centre, first and foremost, must be a place that attracts people; a place where children, youth, seniors, and families are willing to come together on a daily and weekly basis, said MAD founder Ma Yansong.
Xiaomi unveils slightly modified new logo
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Despite claiming that it is a corporate redesign, the old logo looks quite similar to the new one.
Leading technology company Xiaomi has announced a refreshed ( new ) corporate visual identity, which supposedly fuses oriental philosophy with the design concept of Alive . According to a post on the company s site, the new branding aims to strengthen Xiaomiâs foothold in the premium market, while raising brand awareness with its audiences through its new dynamic logo.
New year. New look. New us.
Xiaomiâs brand new logo was designed by Kenya Hara, a world-renowned designer, professor at Musashino Art University, and the president of the Nippon Design Center (NDC).