Xiaomi fires up new PR agency partnership for HK market Details
Xiaomi Hong Kong has handed Flare Communications Group a one year communications contract. The agency will provide strategic counsel, PR, social and influencer integrated services to amplify brand awareness, optimise visible presence among local and regional communities to build relatable and engaging content.
Building on Xiaomi’s reputation in technology and smart gadgets, Flare will continue to reinforce Xiaomi’s leadership role in the industry, as well as to enrich its lifestyle image in all round aspects. Flare’s service will be effective on 15 July 2021 onwards. Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core. With an equal emphasis on innovation and quality, Xiaomi pursues high-quality user experience and operational efficiency.