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Campaign developed by DDB Group Sydney
Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road.
The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, but as its own world, the first and only of its kind.
Volkswagen rears Amaroks like horses in W-Series launch via DDB
May 10, 2021 10:47
Volkswagen’s Amarok W-Series launch imagines a place where utes roam free and must be reared by expert handlers before they’re released onto the road.
It all takes place at Walkinshaw Station, the setting for the integrated W-Series launch campaign created with DDB Group Sydney, and rolls out with a brand proposition ‘Reared for the road’.
The hero TVC depicts the Amaroks as if they were horses, with their handlers training and refining the utes until they’ve been ‘reared for the road’. After which, they’re allowed to depart Walkinshaw Station and are released onto the road.
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COLUMBUS, Ohio A significant age between siblings might suggest that they wouldn’t have much in common, but Hannah Rummer and Nicholas Reid have come together to share their love of pharmacy with the community that raised them.
What You Need To Know
Hannah Rummer was inspired to take up pharmacy after her grandmother suffered from cancer
Nicholas Reid was inspired by his sister to take up the career
They were able to vaccinate patients and healthcare workers at their grandmother’s former long-term care facility
Reid will graduate pharmacy school in May
Hannah Rummer knew early on that she wanted to help people. She would attend doctor appointments and pharmacy visits with her grandmother who battled cancer and had to go through various rounds of cancer treatments. She was inspired by the way the doctors and pharmacists were able to help people, and knew she wanted to do the same.
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Te Papa collected the four winning entries, by Minna Zhu, Raymund Santos, Nicholas Reid, and Chloe Or. Or is a first-generation New Zealander, and the winner of the popular vote. Her poster is “visually stunning,” Gassin says, and has the quality of a painting, a tui cheekily holding a paintbrush in the foreground. “It’s a striking visual metaphor for the main message; strengthening and diversity.” Gassin says Nicholas Reid’s winning entryis well-suited to spreading a social message, a series of interlinked arms forming a chain from top to bottom of the poster. “Simple is good.” The young artist winner, Minna Zhu, designed a poster showing a sea of people with differing expressions, and one central person whose expression might have been smiling, or crying, yelling “I’m a Kiwi too.”