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COVID-19: Vaccine programme expanded as campaign encourages under-50s to get the jab
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Covid-19: Vaccine rollout in England extends to 44-year-olds
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Someone receiving a vaccination A TV advert will form part of a government campaign urging people aged 50 and under to get their Covid-19 vaccine. The ad showcases the health workers and volunteers involved in the rollout across the UK, as well as some of the millions of people who have already had their jab. The campaign – called every vaccination gives us hope – will also run across radio, multi-cultural media, social media and on billboards across Manchester, Liverpool and London. The 60-second advert, which will make its debut during Emmerdale on ITV on Monday at 7.15pm, will feature a cover of Dinah Washington s What a Difference a Day Makes recorded by songwriter and artist Shells.
New Covid-19 vaccine advertising campaign launched
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The ‘every vaccination gives us hope’ campaign launches on Monday
- Credit: UK Government
A major new television advertising campaign is being launched to encourage under 50s to take up the Covid-19 vaccine when the offer comes.
TV adverts will begin from Monday, showcasing the collective effort of the largest vaccination programme in UK history, while Royal Mail will apply a special postmark to stamped mail in support of the campaign.
The ‘every vaccination gives us hope’ campaign encourages those due to be offered vaccines in the second phase of the rollout to join the millions of people who have already received their jabs.