Renewed Covid vaccine push will see new ads on TV, radio and social media
Ads showcase the health workers and volunteers involved in the rollout across the UK
The campaign is called “every vaccination gives us hope” (Image: jpimedia)
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The government has launched its first TV advert urging people aged 50 and under to get their Covid-19 vaccine.
The ad showcases the health workers and volunteers involved in the rollout across the UK, as well as some of the millions of people who have already had their jab.
The campaign – called every vaccination gives us hope – will make its debut during Emmerdale on ITV on Monday at 7.15pm.
The Department of Health and Social Care (DHSC) said the advert will predominantly be aimed at people under the age of 50 who will be offered their first dose, as well as the over 50s who are booked in for their second dose, to encourage vaccine uptake.
Updated: 26 Apr 2021, 0:18
BRITS in their 30s are set to be offered Covid jabs by early May as the rollout’s next phase starts today.
People aged 44 will be formally invited this morning to get vaccinated with a new TV ad campaign also encouraging uptake among young people.
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Insiders say it is likely all over-40s will get an invite by the end of this week.
It was also possible that those in their 30s will get one as soon as next week depending on supplies.
Around half a million 44-year-olds will get a text saying they can get a jab from this morning.