Mediavine s Ad Technology Offers First Proven Solution for Google s Core Web Vitals
Publishers Can Pass While Running Full Suite of Ads and Maintaining Optimal Pagespeed
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BOCA RATON, Fla., April 29, 2021 /PRNewswire/ Mediavine, the largest exclusive full-service ad management firm in the U.S., now provides publishers with ad technology enabling publisher websites to pass all three of Google s Core Web Vitals on both desktop and mobile while running a full suite of ads. Mediavine is the first ad management firm with a proven ad solution that meets the Core Web Vitals criteria while preserving both layout and pagespeed.
Mediavine Expands PSA Portfolio with No Kid Hungry Partnership
Campaign Aims to Raise Awareness and Encourage Donations to End Child Hunger in the U.S.
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BOCA RATON, Fla., April 27, 2021 /PRNewswire/
Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with No Kid Hungry, a national campaign to end childhood hunger in America. No Kid Hungry joins the nonprofit community working with Mediavine s corporate social arm, Shine, which raises awareness for a variety of causes and current events. The series of bespoke PSA campaigns for No Kid Hungry will help raise awareness and funds to connect kids across the country to the food they need.
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BOCA RATON, Fla., April 22, 2021 /PRNewswire/
Mediavine, the largest exclusive full-service ad management firm in the U.S., is pleased to partner with ID5, a leading identity solution for digital advertising. Mediavine s first-party data toolkit and audience engagement framework, Grow.me, is integrated with ID5 s Universal ID, a privacy-compliant identity solution. Mediavine now has active integrations with LiveRamp s ATS, The Trade Desk s UID 2.0 and ID5 s Universal ID.
ID5 s privacy-by-design philosophy used to develop the Universal ID provides publishers with an identity solution that enables advertisers to target and retarget in a privacy-centric format. Additionally, the ID optimizes addressability and monetization on browsers both with and without third-party cookies.
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Agenda for IAB Connect 2021 on April 15 is Published
April 9, 2021
IAB Ireland has published the agenda for its forthcoming Connect 2021 online conference which takes place on April 15 between 2pm and 4pm.
The theme for Connect 2021 is Purpose in a time of Change and the event will be opened by Suzanne McElligott, CEO IAB Ireland who will share the topline results of the IAB Ireland PwC Online Adspend Study for 2020.
Next up will be Cian Corbett, digital and innovation marketing manager, AIB who will talk about how AIB is “putting the social back into social media” while showcasing some of the bank’s sustainability content examples from the past 12 months.