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TAG/BSI Survey Finds Consumers Savvy About Brand Safety Issues
Respondents Say Most Controversial News Content Appropriate for Ads;
83% More Aware of Brand Safety Issues Than Year Ago
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WASHINGTON, Dec. 15, 2020 /PRNewswire/ Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers, according to a new survey conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) among more than a thousand US adults via SurveyMonkey.
Brand Safety Institute
For example, instead of blocking controversial news content, 40% of consumers said all news content should be appropriate for ads, and the remainder differentiated between stories involving violence and death and those about policy, societal changes, and peaceful protests on the same issues. In addition, consumers defined the issue of brand safety broadly, including not only inappropriate ad placeme
TOKYO - December 11, 2020 - (Newswire.com)
Spider Labs, Ltd. (Minato-ku, Tokyo, President: Satoko Ohtsuki, hereinafter referred to as Spider Labs ) is pleased to announce its service provision of Spider AF, an ad fraud countermeasure tool, to Interspace Co., Ltd. (Shinjuku-ku, Tokyo, President: Shinichiro Kawabata, hereinafter referred to as Interspace) affiliate service Access Trade .
Ad fraud is the act of fraudulently stealing advertising expenses through online advertisements. It has become a social problem in Japan as its methods are becoming more sophisticated by the year. By utilizing Spider AF, a certified ad fraud prevention tool by the anti-fraud division of Trustworthy Accountability Group (TAG), unauthorized clicks and conversions will be easier to detect and prevent. With Spider AF, Access Trade can now offer advertisers a more secure and reliable ad delivery environment. Spider Labs is a firm believer in promoting the welfare of the online advertisi