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BOCA RATON, Fla., April 22, 2021 /PRNewswire/ --
Mediavine, the largest exclusive full-service ad management firm in the U.S., is pleased to partner with ID5, a leading identity solution for digital advertising. Mediavine's first-party data toolkit and audience engagement framework, Grow.me, is integrated with ID5's Universal ID, a privacy-compliant identity solution. Mediavine now has active integrations with LiveRamp's ATS, The Trade Desk's UID 2.0 and ID5's Universal ID.
ID5's privacy-by-design philosophy used to develop the Universal ID provides publishers with an identity solution that enables advertisers to target and retarget in a privacy-centric format. Additionally, the ID optimizes addressability and monetization on browsers both with and without third-party cookies.