TAG/BSI Survey Finds Consumers Savvy About Brand Safety Issues
Respondents Say Most Controversial News Content Appropriate for Ads;
83% More Aware of Brand Safety Issues Than Year Ago
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WASHINGTON, Dec. 15, 2020 /PRNewswire/ Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers, according to a new survey conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) among more than a thousand US adults via SurveyMonkey.
Brand Safety Institute
For example, instead of blocking controversial news content, 40% of consumers said all news content should be appropriate for ads, and the remainder differentiated between stories involving violence and death and those about policy, societal changes, and peaceful protests on the same issues. In addition, consumers defined the issue of brand safety broadly, including not only inappropriate ad placeme