Makeup artiste Namrata Soni launches beauty brand daijiworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from daijiworld.com Daily Mail and Mail on Sunday newspapers.
Errikos Andreou
Numbers may not always narrate the complete story when it comes to beauty trends how to cut men’s hair at home and how to plop hair got the most clicks on Google in 2020. It might be easy to presume that beauty took a sabbatical this year, but it was far from it. Masks were plentiful, as were Skittles manicures and
Euphoria aesthetics. As the pandemic played out, beauty got polarised. On one side it was practical and edited, spotlighting sheer finishes and natural lashes. And for some, it was an escape. As the year comes to a close, we re brimming with enthusiasm over the possibilities of what 2021 may bring. While some totems of 2020 (read: masks) may roll over, experimenting with beauty will continue to be cathartic and fun.
If you re looking for products that
actually work with formulas that ll really serve your purpose, who better to create it than the pros who work with them every day? Namrata Soni, who has wielded her brush on celebrities like Sonam Kapoor Ahuja, Janhvi Kapoor, Sara Ali Khan, just launched Simply Nam, a beauty line that promises to be the eco-friendly, sustainable pick that works for Indian skin tones and needs. âI have been in this industry for almost 20 years, and for the last five years I ve been wanting to start my own brand,â says Soni. After years of trying to find the right partner and formulations, Simply Nam has launched with its first product: a makeup remover towelâavailable on the brand s website, on Sephora India s website and in stores this weekend. We spoke to Soni about how it all came to be.Â
THE TIMES GROUP EXPANDS FEMINA FLAUNT STUDIO SALON to PUNE, Launches Pune s first FEMINA FLAUNT STUDIO SALON on Prabhat Road indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.