Celebrity makeup artist Namrata Soni on overcoming challenges and making it big in a male-dominated industry
After creating iconic looks for Sonam Kapoor and Deepika Padukone, Namrata Soni recently took the entrepreneurial route to launch her sustainable beauty line, Simply Nam.
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The Indian makeup and hair industry has not always been very welcoming to women. Two decades ago, the rule in the Bollywood film industry was absolute.
All hairdressers had to be women, and makeup had to be done by men.
When
Namrata Soni was appointed as the makeup artist for one of Dharma Production s films, she was physically dragged out of the sets for having the audacity to challenge the system. However, every time Namrata approached the film industry union for a union card, she would be dismissed and sent back.
Updated Mar 04, 2021 | 16:24 IST
Makeup expert Namrata Soni, who has created some amazing looks for actresses like Sonam Kapoor and Sara Ali Khan, reveals what you need to keep in mind when it comes to a makeup towel. Namrata Soni gives tips to keep in mind before buying a makeup towel
Key Highlights
It is important to use a makeup remover towel that suits your needs and your skin
Celebrity MUA Namrata Soni gives tips on how to buy the right cleansing cloth and best ways to use it
One of the most important points is that it should be 100 % chemical free
If you re looking for products that
actually work with formulas that ll really serve your purpose, who better to create it than the pros who work with them every day? Namrata Soni, who has wielded her brush on celebrities like Sonam Kapoor Ahuja, Janhvi Kapoor, Sara Ali Khan, just launched Simply Nam, a beauty line that promises to be the eco-friendly, sustainable pick that works for Indian skin tones and needs. âI have been in this industry for almost 20 years, and for the last five years I ve been wanting to start my own brand,â says Soni. After years of trying to find the right partner and formulations, Simply Nam has launched with its first product: a makeup remover towelâavailable on the brand s website, on Sephora India s website and in stores this weekend. We spoke to Soni about how it all came to be.Â