Wonderchef bets on quality in price conscious India The company, co-owned by celebrity chef Sanjeev Kapoor and entrepreneur Ravi Saxena, looks at the quality conscious customer in the thriving pricey consumer durables market as the target audience.
Image: Courtesy of Wonderchef
In a fiercely price conscious market, it’s rare to see someone focus on quality with little regard for pricing. If consumer durable companies in India are increasingly driving down the price to attract the price-sensitive customer, Wonderchef walks a less-trodden path. The premium kitchen appliances company, co-owned by celebrity chef Sanjeev Kapoor and entrepreneur Ravi Saxena, is trying to focus on the premium- to the high-end market, keeping in mind the quality-conscious customer.
Apr 2, 2021
Samco has extensive knowledge of chemical vapour deposition techniques for HIT solar cell from working with universities in Japan. This time, IIT has selected Samco for their Multi-chamber CVD system for solar cells.
The IIT Delhi Director V Ramgopal Rao mentioned, “Samco from Japan has been a leading player in providing multi-chamber CVD systems to academia worldwide for research on high efficiency HIT solar cells. IIT Delhi expects close research cooperation from Samco in developing HIT solar cells to enhance the efficiency and other performance parameters of these cells with the use of Samco’s Multi-chamber CVD system.”
Tsukasa Kawabe, President and COO of Samco, says, “We are delighted to announce this news. IIT Delhi and Samco have formed strong ties which we will continue to enhance.” He adds, “Samco considers the Indian market to be one of its most important markets, and we will be focusing even more on it in the future, especially at IIT Delhi.”
Can A Simple Pot Be Solution For Farmers In Dry Areas?
The new micro-irrigation system is sustainable and creates farmer-potter bond. It is also economical when compared to alternative methods.
Rows of SSPV pitchers Apr 05, 2021
Small farmers in the arid and semi-arid regions face difficulties in obtaining adequate water for agriculture. Several parts of Rajasthan, Andhra Pradesh, Gujarat, among others, are facing water shortage, increased soil salinity, low organic carbon, plastic pollution of soil, etc.
Seeing the farmers struggle, it occurred to a young engineer that perhaps a simple technology for homestead-based gardening is missing in rural villages, especially in the dry areas.
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