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Wonderchef bets on quality in price conscious India The company, co-owned by celebrity chef Sanjeev Kapoor and entrepreneur Ravi Saxena, looks at the quality conscious customer in the thriving pricey consumer durables market as the target audience.
Image: Courtesy of Wonderchef
In a fiercely price conscious market, it’s rare to see someone focus on quality with little regard for pricing. If consumer durable companies in India are increasingly driving down the price to attract the price-sensitive customer, Wonderchef walks a less-trodden path. The premium kitchen appliances company, co-owned by celebrity chef Sanjeev Kapoor and entrepreneur Ravi Saxena, is trying to focus on the premium- to the high-end market, keeping in mind the quality-conscious customer.