Gaylord Nelson was a relatively unknown American senator when an oil spill off the coast of California polluted vast swathes of the Pacific Ocean, killing thousands of sea creatures and coating beaches with black slime.
It was 1969 and the scale of the disaster gave Nelson an idea. A year later, he led the first Earth Day, when 20million Americans took to the streets to protest against environmental damage to their country.
Last Thursday, Earth Day celebrated its 51st anniversary, as more than a billion people around the world participated in climate and environment-related events.
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Building trust through sustainability communications
The HCA has launched a short guide to help communications professionals build the case for action around sustainability
The Healthcare Communications Association (HCA) has launched a short guide to help communications professionals build the case for action around sustainability.
The guide reiterates the increasing need for transparency around sustainability performance for all organisations involved in healthcare.
Developed in partnership with sustainability specialists Forster Communications, the Beyond Reputation guide is focused on helping pharma deliver sustainable value. It was prepared in consultation with HCA members and wider industry experts.
HCA CEO Mike Dixon said: “Today is Earth Day – a global reminder of how we all have a role to play in preventing future disasters of climate change and environmental destruction. Everyone in the healthcare industry is committed to patient wellbeing but it is critical that we