The felling of the various silo walls that kept us so close yet so far apart now takes us to the next phase; the tricky part of weaving the different souls to work in concert, dance to one beat, and focus on riding the next wave into a prosperous future rather than on beating the next competitor, Lyomu said.
Robin Sewell, the Standard Group Board chairman said over the decades, The Standard has stood its corner of relevance in an ever-evolving market.
It has demonstrated an enduring spirit of dynamism, versatility and agility that has not only enabled it to remain relevant, but also a strong proposition in the marketplace for discerning consumers, he said.
Covid-19 accelerated tech adoption by most firms
Monday March 01 2021
Nation Media Group CEO Stephen Gitagama Strategy and Investment Committee chair Louis Otieno during the Nation Digital Summit in Mombasa on February 26, 2021. PHOTO | KEVIN ODIT | NMG
Summary
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The Covid-19 global pandemic has resulted in changes to advertising, marketing, promotional and media spend, forcing businesses and brands to re-evaluate their thinking about current and future advertising and marketing campaigns to maintain a steady stream of income.
Most companies with trusted brands managed to leverage on technology during the pandemic to remain afloat over the past nine months during the peak of Covid-19 infections in Africa.