Covid-19 accelerated tech adoption by most firms
Monday March 01 2021
Nation Media Group CEO Stephen Gitagama Strategy and Investment Committee chair Louis Otieno during the Nation Digital Summit in Mombasa on February 26, 2021. PHOTO | KEVIN ODIT | NMG
Summary
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The Covid-19 global pandemic has resulted in changes to advertising, marketing, promotional and media spend, forcing businesses and brands to re-evaluate their thinking about current and future advertising and marketing campaigns to maintain a steady stream of income.
Most companies with trusted brands managed to leverage on technology during the pandemic to remain afloat over the past nine months during the peak of Covid-19 infections in Africa.