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Matthew takes on global brand ambassador post

Matthew takes on global brand ambassador post By Bacardi has announced Matthew Cordiner as global malts ambassador for its range of single malt Scotch whiskies. He will represent Aberfeldy, Aultmore, Craigellachie, The Deveron and Royal Brackla. Matthew, a local to Speyside with over 12 years’ experience in the whisky industry, brings with him an abundance of industry knowledge. Starting his career with a summer job as a distillery tour-guide at Glenlivet, Matthew subsequently joined Chivas Brothers graduate programme and once he finished studying, spent the next three years travelling the globe as an whisky ambassador. Having joined Bacardi back in 2018 as Dewar’s Aberfeldy brand home ambassador, Matthew has stepped in to the role of global brand ambassador, previously held by Georgie Bell.

Limited edition whisky to mark Aberfeldy group s covid response released today

IT was one of the heart-warming responses to lockdown when businesses and communities came together to vulnerable people on their doorstep. One of the success stories of fighting the pandemic together was Perthshire-based Feldy-Roo which along with an army of local volunteers supplied thousands of meals to residents in Aberfeldy who were in need of support. They have managed to lead a Christmas toy drive and when it was announced the country was heading for a second national lockdown, Feldy-Roo rolled up their sleeves and responded once more to supply meals. Volunteers from Feldy-Roo were among the first to bottle and label the limited edition whisky. Picture by Iain Struthers.

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