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Euro 2020 Scotland vs England: WAGs show their support
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Meet the Scotland WAGs who enjoyed Hampden UEFA Euros day out
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Matthew takes on global brand ambassador post
By
Bacardi has announced Matthew Cordiner as global malts ambassador for its range of single malt Scotch whiskies.
He will represent Aberfeldy, Aultmore, Craigellachie, The Deveron and Royal Brackla.
Matthew, a local to Speyside with over 12 years’ experience in the whisky industry, brings with him an abundance of industry knowledge. Starting his career with a summer job as a distillery tour-guide at Glenlivet, Matthew subsequently joined Chivas Brothers graduate programme and once he finished studying, spent the next three years travelling the globe as an whisky ambassador.
Having joined Bacardi back in 2018 as Dewar’s Aberfeldy brand home ambassador, Matthew has stepped in to the role of global brand ambassador, previously held by Georgie Bell.
Bacardi names new global malts ambassador
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Our Whisky report reveals gender disparity in marketing 9th March, 2021 by Nicola Carruthers
A recent study of the world’s leading whisky brands found posts on Instagram featuring men outstripped women by 228% in 2020.
The distilling team at New Zealand’s Cardrona distillery
Educational platform Our Whisky conducted the research as part of its
Women and Whisky: Female Representation in Social Media Marketing report. Our Whisky was founded by Becky Paskin and Georgie Bell in 2018, with the aim of highlighting the diversity of whisky drinkers
The report analysed the Instagram accounts of 150 of the world’s largest and most influential whisky brands, looking at how many posts featured people, and the frequency of men, women or people of colour shown.