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Corporations committed $50 billion to Black communities: How it started, how itâs going
June 26, 2021
Kia Croom, an Oakland native now in Washington, D.C., works hard to ensure that corporate dollars get funneled into Black communities and organizations. Since the 2020 height of the Black Lives Matter movement, hundreds of multi-national corporations have verbally aligned themselves with Black lives â but is their money where their mouth is? Kiaâs challenge to all companies is for permanent philanthropic giving to Black communities to address centuries of structural racism.
by Kia Croom
Last summer several American corporations made public statements condemning George Floydâs murder, affirming that Black Lives Matter and pledging $50 billion in support of Black communities, according to a study from Creative Investment Research. However, since then, just $250 million has been committed or allocated, according to the firmsâ analysis.
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