By Tilde Herrera-11 January 2021 11:00am
Expect more B2B marketers to be coming to a screen near you.
B2B marketers recently represented just a small portion of CTV ad dollars. But the ability to target homebound business decision makers via this rapidly growing platform is now proving more alluring. Here’s what the experts are saying about the shift of B2B ad dollars shift to streaming.
Business decision makers are not going to be returning to their offices any time soon. Nor will they be attending live events, previously a cornerstone of business-to-business (B2B) marketing. This has made connected TV, which had been very low within the consideration set, a much more attractive option for B2B marketers looking for a captive audience.