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“Touching Lives Through A Determined School Child,” a campaign conducted by Nigerian PR firm Modion Communications on behalf of Lumos Nigeria, was awarded the Platinum SABRE Award.
Modion Communications, Nigeria’s fast-growing Public Relations and Marketing Communication solutions providing agency, is pleased to announce that its Corporate Social Responsibility (CSR) focused campaign for Lumos Nigeria has won the Sabre Awards Africa 2021, an internationally coveted prize in Public Relations.
The agency has now won back-to-back Sabre Awards in two years, having secured double Sabre Diamonds on its debut participation in 2020 with its gripping teaser brand activation for Leadway Assurance #SeeFinish, and its #Gokada2.0, a strategic crisis management campaign for Gokada.
This year’s recognition is for the agency’s 2020 CSR campaign for Lumos Nigeria, an international renewable brand, tagged ‘Touching Lives Through A Determined School Child – Dele Fathia’. The entry came tops in the Sabre Awards Corporate Social Responsibility category, which featured competitive entries from Kenya’s Oxygène Marketing Communication; Nigeria’s Integrated Indigo; M