Published March 17, 2021, 5:04 PM
The Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism (DOT), is pushing for “smart tourism” initiatives in a bid to help stakeholders in the local travel and tourism industry get back on their feet amid the ongoing pandemic.
DOT Secretary Bernadette Romulo-Puyat
(MANILA BULLETIN FILE PHOTO)
“One of the DOT’s strategic objectives is the pivot to ‘SMARTourism’. We want to strengthen digital platforms, ensure data-driven planning, and expand other tools for promotions and marketing,” Tourism Secretary Bernadette Romulo-Puyat said during the first hybrid Tourism & Technology Forum (TTF) on Wednesday, March 17.
Smart tourism, Puyat explained, is defined according to the technological capabilities of a particular destination, attraction, or the tourists themselves.