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PH to pivot toward smart tourism; Puyat explains what this means

Published March 17, 2021, 5:04 PM The Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism (DOT), is pushing for “smart tourism” initiatives in a bid to help stakeholders in the local travel and tourism industry get back on their feet amid the ongoing pandemic. DOT Secretary Bernadette Romulo-Puyat (MANILA BULLETIN FILE PHOTO) “One of the DOT’s strategic objectives is the pivot to ‘SMARTourism’. We want to strengthen digital platforms, ensure data-driven planning, and expand other tools for promotions and marketing,” Tourism Secretary Bernadette Romulo-Puyat said during the first hybrid Tourism & Technology Forum (TTF) on Wednesday, March 17. Smart tourism, Puyat explained, is defined according to the technological capabilities of a particular destination, attraction, or the tourists themselves.

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