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A Giant Organic Farm Faces Criticism That It s Harming The Environment
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A Giant Organic Farm Faces Criticism That It s Harming The Environment
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Sales at Annie s Homegrown are hopping.
The company, an organic food brand owned by General Mills, is known for its macaroni and cheese and bunny-rabbit brand icon based on the founder s pet rabbit.
A pioneer in the processed organic food sector, Annie s represents a market that is rapidly expanding with unfolding opportunities for farmers producing dairy, wheat, eggs and meat.
The company was co-founded by Annie Withey and Andrew Martin in 1989. When Withey started, she sold boxes of homemade mac and cheese from her car trunk. Annie started really scrappy, but with a very big vision, said Christina Skonberg, sustainability lead for General Mills natural and organic sector.