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A guide to publishers’ NFT experiments Publishers are still just window-shopping identity tech How Group Nine is planning its office return Media’s latest layoffs, top editor vacancies and more A guide to publishers’ NFT experiments NFTs (non-fungible tokens) are the media industry’s latest shiny new toy, and some media companies are minting more than a few pretty pennies by experimenting with the internet collectibles. These publishers are among the first to wade into this new, murky revenue stream. Their experiences provide a guide for how other publishers can mint their own NFTs (if only to one day put them on the virtual mantle alongside their chatbots and 360-degree videos). 

New yorkUnited statesSan diegoLos angelesAnnie trombatoreMason slaineSamanth subramanianZach sewardHeather landyKeith grossmanKevin rooseJack harlowDavid yanofskyTim petersonJarrod dickerBrendan riordan butterworth