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A guide to publishers’ NFT experiments
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A guide to publishers’ NFT experiments
NFTs (non-fungible tokens) are the media industry’s latest shiny new toy, and some media companies are minting more than a few pretty pennies by experimenting with the internet collectibles.
These publishers are among the first to wade into this new, murky revenue stream. Their experiences provide a guide for how other publishers can mint their own NFTs (if only to one day put them on the virtual mantle alongside their chatbots and 360-degree videos).