Extra Mature joines Cathedral City’s lineup of cheese snacks
Saputo Dairy UK has expanded its Cathedral City Mini Cheese Snacks range with a new Extra Mature variant.
The NPD joins the brand’s existing Mature and Mature Lighter snacking variants, and went on sale late last month in Morrisons (rsp: £1.85/six-pack).
The product aimed to capitalise on the dynamic growth of in-home snacking behaviour during the pandemic, and in particular the “recent consumer propensity for self-treating, which has seen almost one million new buyers enter the Extra Mature cheese market”, said Saputo, citing Kantar data [52 w/e 21 February].
“As in-home consumption has rocketed in the past year, so too has in-home snacking, with Kantar [36 w/e 29 November] reporting a significant +21% growth in snacking occasions,” said Cathedral City Snacking senior brand manager Anca Lazar.
7th April 2021
Saputo Dairy UK has announced the launch of a new Extra Mature line within its range of Cathedral City Mini Cheese Snacks.
Cathedral City Mini Extra Mature launches in Morrisons this month, building on the existing range of Mature & Mature Lighter.
The brand stated that the new netted six-pack snacking cheese aims to capitalise both on growth of in-home snacking behaviour since the onset of Covid-19 and on recent consumer propensity for self-treating, which has seen almost one million new buyers enter the Extra Mature cheese market.
Anca Lazar, Senior Brand Manager Cathedral City Snacking, commented: “As in-home consumption occasions have rocketed in the latest year of national and regional lockdowns, so too has in-home snacking behaviour, Kantar reporting a significant 21% growth in (snacking) occasions. A perennial favourite and comforting fridge staple, cheese has been a popular go-to for consumers throughout this troubling time, being consumed on 23 million m