7th April 2021
Saputo Dairy UK has announced the launch of a new Extra Mature line within its range of Cathedral City Mini Cheese Snacks.
Cathedral City Mini Extra Mature launches in Morrisons this month, building on the existing range of Mature & Mature Lighter.
The brand stated that the new netted six-pack snacking cheese aims to capitalise both on growth of in-home snacking behaviour since the onset of Covid-19 and on recent consumer propensity for self-treating, which has seen almost one million new buyers enter the Extra Mature cheese market.
Anca Lazar, Senior Brand Manager Cathedral City Snacking, commented: “As in-home consumption occasions have rocketed in the latest year of national and regional lockdowns, so too has in-home snacking behaviour, Kantar reporting a significant 21% growth in (snacking) occasions. A perennial favourite and comforting fridge staple, cheese has been a popular go-to for consumers throughout this troubling time, being consumed on 23 million more snacking occasions than the prior year.