Buried deep in Deloitte’s recent
2021 Global Automotive Consumer Study, lost amongst all the seemingly more pertinent factoids about low rates and the increasing prevalence of using a mobile app on a phone to complete financial negotiations, is the news that 35 per cent of Canadian do not research their auto financing at all. In fact, three times as many Canadians didn’t do any research into their financial options as those who spent three to five hours learning the difference between effective and advertised interest rates.
We are fond of the quote that cars are the second-biggest purchase most consumers are likely to make. But, as Pat Barnes, dealer principal of Goderich Toyota, noted during our most recent
Pandemic is pulling the plug on EVs in Canada, survey finds
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Study: Vehicle buyers cling to familiarity amid pandemic
Whitney McDonald
Print
Consumers craved familiarity and affordability when making vehicle purchase decisions during the pandemic, a new Deloitte study found.
The 2021 Global Automotive Consumer Study, released early Monday, found that 74 percent of U.S. consumers are looking for an internal combustion engine in their next vehicle.
According to a Deloitte press release, the study found that the pandemic led consumers to revert to familiar purchases: 84 percent of U.S. consumers plan to purchase a traditional vehicle in the future rather than make the switch to electric vehicles.
Last year s study found that 59 percent of U.S. consumers surveyed wanted gasoline or diesel vehicles. This year, that figure increased to 74 percent, showing that EV appeal declined in the minds of consumers.
Report: Consumers not quite ready to switch from internal combustion
Screenshot from: Deloitte. By Auto Remarketing Staff NEW YORK -
The long-term trend toward electric vehicles continues to solidify. But because of the pandemic, consumer anxiety might be shifting automotive priorities toward familiarity and affordability.
According to a
new reportfrom Deloitte, that could be a reason why 74% of U.S. consumers are looking for a traditional internal combustion engine in their next vehicle.
For the report titled, “2021 Global Automotive Consumer Study,” Deloitte surveyed more than 24,000 consumers from 23 countries, seeking opinions regarding issues impacting the global automotive sector.
Those issues include implications of the pandemic on consumer perceptions, the development of advanced technologies and impact of digital automotive retail platforms.