Buried deep in Deloitte’s recent
2021 Global Automotive Consumer Study, lost amongst all the seemingly more pertinent factoids about low rates and the increasing prevalence of using a mobile app on a phone to complete financial negotiations, is the news that 35 per cent of Canadian do not research their auto financing at all. In fact, three times as many Canadians didn’t do any research into their financial options as those who spent three to five hours learning the difference between effective and advertised interest rates.
We are fond of the quote that cars are the second-biggest purchase most consumers are likely to make. But, as Pat Barnes, dealer principal of Goderich Toyota, noted during our most recent