linkedin Wunderman Thompson India has won the integrated creative mandate comprising ATL, BTL and digital services for Tata Power’s solar rooftop solutions. Dr Praveer Sinha, CEO and MD, Tata Power, said, “Solar rooftop is one of the primary and the quickest enablers of green energy. Our vision is to stimulate adoption of green energy in the daily life of every individual in the country. As India’s leading solar rooftop player, our endeavour is to collaborate with our responsible consumers and empower them to conserve energy, save power costs and help protect the environment. With our upcoming campaigns, we aim to create awareness about the environmental and commercial benefits of solar rooftop installation to all. We are delighted to have a strong communications partner like Wunderman Thompson on board as we build our customer-facing business.”
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards
The agency swept the awards night with a total of 8 metals - 4 golds, 2 silvers and 2 bronze for i
25 Jan, 2021 - 02:32 PM IST | By indiantelevision.com Team
Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for multiple campaigns crafted for its PepsiCo India business. The agency’s winning tally included 7 metals for PepsiCo India Beverages (brand Pepsi) – 3 golds, 2 silvers and 2 bronze and 1 gold for PepsiCo India Foods – Brand Lay’s. The dominant performance of the agency in categories ranging from ‘Best Use of Mobile for Content Marketing’ to ‘Social Influencer Campaign’ and ‘User-Generat
Wunderman Thompson India crowned Digital Agency of the Year adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Fresh innings IPL 2020 which saw 150 new brands advertising changed the pitch, signalling a bounceback.
Fresh innings IPL 2020 which saw 150 new brands advertising changed the pitch, signalling a bounceback.×
Agencies are optimistic that ad volumes and spend will rebound
As annus horribilis 2020 a year when media and advertising got ravaged comes to a close, a few trends will remain irreversible as the industry looks ahead with optimism in the new year.
Digital will continue to dominate; new categories such as edtech, online gaming and wellness products have emerged this year as top advertisers. Lastly, the pandemic has tilted consumers towards e-commerce and digital payments more than any blandishments by the government or retailers.